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Digital Marketing Course

BALC is a leading in A Digital Marketing course typically covers a wide range of topics that equip learners with the skills to promote products or services online. Here’s a list of common subjects covered in a comprehensive Digital Marketing curriculum:

Introduction to Digital Marketing

What is digital marketing? Importance and scope. Difference between traditional and digital marketing.

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Search Engine Optimization (SEO)

On-page SEO, Off-page SEO, Technical SEO, Keyword research and analysis, SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)

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Google Adwords

Google Ads (Search, Display, Shopping, Video), Ad copywriting, Budgeting and bidding strategies, Conversion tracking

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Social Media Marketing (SMM)

Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest marketing, Organic vs. Paid strategies, Social media calendar and tools

Blogging

Blogging, Content creation and strategy, Copywriting vs. content writing, Tools like Canva, Grammarly, BuzzSumo

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Email Marketing

Email list building, Campaign setup and automation, Tools (e.g., Mailchimp, Constant Contact)

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