BALC Digi Skills

BALC is a leading in A Digital Marketing course typically covers a wide range of topics that equip learners with the skills to promote products or services online. Here’s a list of common subjects covered in a comprehensive Digital Marketing curriculum:
- Core Modules
- Introduction to Digital Marketing
- What is digital marketing?
- Importance and scope
- Difference between traditional and digital marketing
- Website Planning and Development
- Basics of HTML, CSS, and WordPress
- UX/UI design principles
- Landing pages
- Search Engine Optimization (SEO)
- On-page SEO
- Off-page SEO
- Technical SEO
- Keyword research and analysis
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Search Engine Marketing (SEM) / PPC
- Google Ads (Search, Display, Shopping, Video)
- Ad copywriting
- Budgeting and bidding strategies
- Conversion tracking
- Social Media Marketing (SMM)
- Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest marketing
- Organic vs. Paid strategies
- Social media calendar and tools
- Content Marketing
- Blogging
- Content creation and strategy
- Copywriting vs. content writing
- Tools like Canva, Grammarly, BuzzSumo
- Email Marketing
- Email list building
- Campaign setup and automation
- Tools (e.g., Mailchimp, Constant Contact)
- Affiliate Marketing
- Affiliate networks
- Earning models (CPS, CPA, CPL)
- Tracking and tools
- Mobile Marketing
- App-based marketing
- SMS and WhatsApp marketing
- Mobile-first strategies
- Video Marketing
- YouTube optimization
- Video ad strategies
- Tools for editing and analytics
- Web Analytics
- Google Analytics 4 (GA4)
- User behavior tracking
- Traffic analysis and reporting
- Online Reputation Management (ORM)
- Monitoring brand mentions
- Handling negative reviews
- Brand building strategies
- E-commerce Marketing
- Platforms (Shopify, WooCommerce)
- Product listing ads
- Conversion optimization
- Additional / Advanced Modules
- Funnel Building and Lead Generation
- Influencer Marketing
- Marketing Automation
- Chatbots and AI in Marketing
- Freelancing & Digital Marketing Career Planning