BALC Digi Skills

BALC is a leading in A Digital Marketing course typically covers a wide range of topics that equip learners with the skills to promote products or services online. Here’s a list of common subjects covered in a comprehensive Digital Marketing curriculum:
Core Modules
Introduction to Digital Marketing
What is digital marketing?
Importance and scope
Difference between traditional and digital marketing
Website Planning and Development
Basics of HTML, CSS, and WordPress
UX/UI design principles
Landing pages
Search Engine Optimization (SEO)
On-page SEO
Off-page SEO
Technical SEO
Keyword research and analysis
SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
Search Engine Marketing (SEM) / PPC
Google Ads (Search, Display, Shopping, Video)
Ad copywriting
Budgeting and bidding strategies
Conversion tracking
Social Media Marketing (SMM)
Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest marketing
Organic vs. Paid strategies
Social media calendar and tools
Content Marketing
Blogging
Content creation and strategy
Copywriting vs. content writing
Tools like Canva, Grammarly, BuzzSumo
Email Marketing
Email list building
Campaign setup and automation
Tools (e.g., Mailchimp, Constant Contact)
Affiliate Marketing
Affiliate networks
Earning models (CPS, CPA, CPL)
Tracking and tools
Mobile Marketing
App-based marketing
SMS and WhatsApp marketing
Mobile-first strategies
Video Marketing
YouTube optimization
Video ad strategies
Tools for editing and analytics
Web Analytics
Google Analytics 4 (GA4)
User behavior tracking
Traffic analysis and reporting
Online Reputation Management (ORM)
Monitoring brand mentions
Handling negative reviews
Brand building strategies
E-commerce Marketing
Platforms (Shopify, WooCommerce)
Product listing ads
Conversion optimization
Additional / Advanced Modules
Funnel Building and Lead Generation
Influencer Marketing
Marketing Automation
Chatbots and AI in Marketing
Freelancing & Digital Marketing Career Planning