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Campaign Types (Search, Display, Video)

Campaign Types (Search, Display, Video)

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BALC Digital Marketing Training Center

Search campaigns are focused on capturing user intent through search engines. Advertisers bid on keywords to display their ads when users search for specific terms.

Campaign Types (Search, Display, Video)
Campaign Types (Search, Display, Video)

Time & Location

Campaign Types (Search, Display, Video)

BALC Digital Marketing Training Center, BALC, 10/15, 1st Floor, Magadi Main Rd, next to G.T.College, Muthuraya Swamy Extension, Sunkadakatte, Bengaluru, Karnataka 560091, India

About the Event

Campaign Types

1. Search Campaigns

Search campaigns are focused on capturing user intent through search engines. Advertisers bid on keywords to display their ads when users search for specific terms.

  • Text Ads: Simple ads that appear on search engine results pages (SERPs).

  • Keyword Targeting: Ads are triggered by specific search terms.

  • Performance Tracking: Metrics such as click-through rates (CTR) and conversion rates are easily measurable.

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